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Branding
Is the Internet a business or simply a medium?
If you wish to do business on the Internet, it is preferable not to use the same brand for your website and your brick and mortar store. Does Yahoo! or Amazon have a brick and mortar store? Of course not; those that succeed tend to be specialists in their own fields. For instance, Air Canada created a new brand when it launched an online travel service: Destina.ca.
groupe-media.com Inc., through its partner www.nomino.biz , can help you define and develop a strong, dynamic brand that will be instrumental in the achievement of your business and marketing goals.
Your brand is your #1 asset; branding is based on singularity – it creates the perception that there is no other product like yours.
Is your brand fulfilling its purpose?
- identifying a product or service in a
cost-effective way
- representing values in the minds of customers
- creating financial benefits for the company
- giving a sense of purpose to employees
If not, contact us – we will show you how we can make a difference.
Naming
The most important marketing decision you will make is to choose a name for your product. In the Internet age, the name is more critical than ever before. This is because you may have to rely on nothing more than your product’s name to attract potential customers. Before the Internet, a brand always had a visual component; today, when people search the Web using Google, the results will not feature pictures, colours or typography – just words.
Finding a name that is appropriate for the Web and right for you is a challenge that can be frustrating. Why do some names work while others do not? For instance, consider which name in each of the following pairs is more successful in its category:
- Leading ISP: ISP.com or AOL.com?
- Leading search engine: SearchEngine.com
or Google.com?
- Leading book retailer: Books.com
or Amazon.com?
Clearly, a descriptive name is not sufficient; as more domain names are registered each day, creating and owning a successful name is becoming increasingly difficult. groupe-media.com’s sister company, Nomino, has the expertise you need to guide you through the naming process.
Is your name fulfilling its purpose?
- projecting distinct values
- distinguishing you from the competition
- appealing to your target market
- representing a clear identity
If not, contact us – we will show you how we can make a difference.
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